24% of online purchases are returned
Returning process is expensive and bad for our Earth
Customers having to return products damage relationships between customers and shops
Buying online is always a tough task for men, women and others (cats,
dogs or rats…). "What size should I take?" "Is this pant's shape right
for me? (I’m a “O”. Or maybe a "H"...)
Our goal? Optimizing purchasing process
and avoid returns by giving personalized advices.
There are 6 different group of morphology as below:
Machine learning is an application of artificial intelligence (AI)
that provides systems the ability to automatically learn and improve
from experience without being explicitly programmed. Machine learning
focuses on the development of computer programs that can access data
and use it learn for themselves.Supervised machine learning is a
process of prediction. Different kind of machine learning exists, but
the one we are focusing on is the
supervised machine learning.
Get to know more about supervised learning !
In one word: classification.
Classfication process predicts the output by identifying datas we
previously sorted. In other words, we will tell our algorithm to
assimilate this picture of me to a "X" morphology and a picture of my
sister to a "8" morphology. Then, our algorithm will understand the
picture we are showing him and link it to the rigth morphology by
comparing it to given datas (pictures).
To make it usefull and useable, we need to recolt a large amount of datas so it will be easier for the algortihm to recognize it. To make it possible, we will ask customers to send pictures back/front/side of them and indicate their morphology if known. By this way, our smart algorithm can build a "knowledge" from these datas.
To understand easily what is Machine Learning feel free to play with Teachable Machine which use the classification system without coding ! :) Look at my example below.